Crisis Communication How-Tos for Boards of Education

School boards today are facing a range of threats that seem to increase each week, involving everything from social media firestorms, meeting protests and misconduct accusations, to contentious ballot issues and difficult labor union negotiations. When crises occur – or seem ready to crop up at any moment – stakeholders need to hear and be influenced by the Board’s positions. Learn from MABE’s Communications Director Jen Beltz  ways to frame and share your message in a diplomatic, time-sensitive and persuasive way.